Heidi

About Heidi

Pretty Brainy CEO and founder working to build a visionary company. Our mission? To shift the perception of what girls are capable of in the world. We give girls (and the grown-ups in their lives) products that enhance their lives now and for the future.

Smart Girls Think for Themselves

Tell a ’tween girl she can’t read Toni Morrison’s The Bluest Eye and she’ll find a way. For every action there is an equal and opposite reaction, and in this fact teachers nationwide have a tremendous opportunity to motivate young people to read.