About Heidi

Pretty Brainy CEO and founder working to build a visionary company. Our mission? To shift the perception of what girls are capable of in the world. We give girls (and the grown-ups in their lives) products that enhance their lives now and for the future.

Artists Collaborate to Benefit Girls in STEAM

#ChangeThePattern is an initiative highlighting the need to change the pattern of too few girls in STEAM. The movement promotes the diverse thinking and problem-solving females bring to the table. Purchases from the initiative benefit Pretty Brainy through 1/1/15.

For Girls in STEM, Parent Enthusiasm Trumps Schoolwork

The girls were creating technology, and their parents were publicly gushing over the results: this alone may do more for these girls’ interest in STEM/science, technology, engineering and math than anything else that will unfold for them in their K-12 education.

Make a Graffiti T-Shirt: Pretty Brainy STEM Workshops Bring Together Art with Science + Math

What I love about introducing the Graffiti T-shirt to Pretty Brainy STEM workshops is the added control each designer will have over her finished product. Get wild yet control your design direction in a short amount of time.

Girls in STEM: No More Path of Least Math

For some girls in our STEM of Fashion Design courses, the math problem-solving and costing lesson is their favorite part. But no matter what a girl likes best or least, she is learning a real-world application for math. This is maybe my most important work because for girls today, the path of least math is no longer an option.

Girls in STEAM

When students feel ownership for their learning, are the results better than any work we could have required? Here's an example of student work that gives us an answer. Plus, questions for uncovering what students value.

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